
Turning tariffs into opportunity
When we heard Trump had put a 10% tariff on exports from our island, we were in quite a flap. Sure, no humans live here — but maybe it was time to contribute to the global economy. So, we put our beaks together and devised a plan to launch our first ever export: pebbles.

Why pebbles?
Normally we use them for nests, flirting, or keeping our chicks entertained. But now? We’re selling them to build our nest-worth — even if it’s a bit taxed!
All proceeds will go to the unaffiliated WWF-Australia to support efforts to protect the penguins of Heard Island.
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Digital pebble
Digital Pebble
Regular price From $10.00 AUDRegular priceUnit price / per -
Real pebble
Smooth Pebble
Regular price From $50.00 AUDRegular priceUnit price / per

Shaped by the pristine waters of the Indian Ocean
FAQ
Are the pebbles actually sent from Heard Island?
To avoid disturbing penguins and their habitat, pebbles are procured from Mainland Australia – which shares the Indian Ocean with Heard Island! For more info about the island, visit Antarctica.gov.au
Do penguins find, pack and ship the pebbles?
Are you questioning our rock-solid operations?
What is Heard Island Enterprises?
A business set up by the penguins of Heard Island.
Where does the money go?
All proceeds from both physical and digital pebbles will go to WWF-Australia.
Heard Island Enterprises is not affiliated with this charity, but this is our chosen place to send all donations to.
Who is really behind this idea?
What do you mean? Penguins. With a little human-helping hand from Kindred Studio.
We struggle with keyboards. Flippers, am I right?
Meet the team
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George
CHIEF PEBBLE COLLECTOR
Regal and resourceful, King Penguin collects with confidence. Once hunted for oil, now bouncing back. He knows even the smallest ideas like pebbles can create ripples of change.
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Roxy
QUALITY CONTROL
Small but spirited, Eastern Rockhopper never settles for less. But she’s now vulnerable to climate change and food loss. Her future depends on places like HI - and what you do next.
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Mac
PENGUIN RESOURCES
With her bold yellow crest, Macaroni Penguin turns heads and dives deep. Making up 21% of the HIMI population, she’s resilient and resourceful.
follow us on TikTok
@heardislandpebbles
From the remote shores of Heard Island, we’re making waves with flipper-picked, beautifully irregular pebbles.